Mobile App

MultiOpticas

MultiOpticas is the number one optical brand in Portugal but is also seen as a brand of old people with a little sense of fashion. The challenge was to create a new app for the loyalty program and change this perception into a more modern and appealing brand.

My Role: Ux/Ui and Art Direction

Keep It Simple

Making something disruptive we run the risk of alienating those who already know the brand. Our approach was to create an app that feels like an evolution of the brand.

Catching the Wave

The website functioned as a repository of everything that relates to surf big waves in Nazaré. With news, social feed, videos, info about the surfers and an online store.

Welcome

In the walkthrough, we show how the main features work.With the login, simple and functional.

Welcome

In the walkthrough, we show how the main features work.With the login, simple and functional.

Main Page

With an aggregated function this page presented all the new content such as products, collections, articles, promos, vouchers and services.

Advices

The walkthrough to show how the main features work.And the login, simple and functional.

A Strong Personality

All pages should have characteristics of brand personality such as helpful and accessible.

The Approach

Creating something completely different and disruptive from the normal language of the brand would not work because we run the risk of alienating those who already know the brand.

The Approach

From the first moment, the site was made to be responsive.Ensuring the experience to be as similar regardless the device.

Next Work

Santander Totta

View Work