Website

Portugália Airlines

This pitch proposal for Portugália Airlines (PGA), a subsidiary of TAP operating in Southern Europe and North Africa, was developed before TAP bought PGA and updated the brand to match its existing visual identity. The challenge as to create new website that reflects and reinforces the PGA value proposition.With the sale of TAP, the PGA was totally absorbed by TAP.

My Role: Ux/Ui and Art Direction
Website

PortugáliaAirlines

This pitch proposal for Portugália Airlines (PGA), a subsidiary of TAP operating in Southern Europe and North Africa, was developed before TAP bought PGA and updated the brand to match its existing visual identity. The challenge as to create new website that reflects and reinforces the PGA value proposition.With the sale of TAP, the PGA was totally absorbed by TAP.
My Role:Ux/Ui and Art Direction

Taking-off

The homepage is structured in several blocks. The first is a slider for promotions, followed by booking tools, a promotions area, institutional campaigns, and cross-sell promos.

Taking-off

The homepage is structured in several blocks. The first is a slider for promotions, followed by booking tools, a promotions area, institutional campaigns, and cross-sell promos.

Search Experience

Our first and most important task: design an intuitive search feature for flights and related services. We designed for the smallest screens first and then worked our way up to larger displays, guaranteeing an easy and easily scalable user experience. 

Search Experience

Our first and most important task: design an intuitive search feature for flights and related services. We designed for the smallest screens first and then worked our way up to larger displays, guaranteeing an easy and easily scalable user experience. 

Simplified Booking

We made a simple header and footer and removed all cross-sell information to make the booking process simple and focused on the details that matter.

Simplified Booking

We made a simple header and footer and removed all cross-sell information to make the booking process simple and focused on the details that matter.

Trip Planner

We created a “Local Guide” that presents points of interest and events, along with special promos for cross-sell services, at PGA destination cities. This feature plays to travelers’ aspirations and helps boost PGA’s credibility as local experts. 

Trip Planner

We created a “Local Guide” that presents points of interest and events, along with special promos for cross-sell services, at PGA destination cities. This feature plays to travelers’ aspirations and helps boost PGA’s credibility as local experts. 

Full Responsive

More and more travelers are booking on mobile. We developed a fully adaptive website to keep up and provide them with a better user experience. This mobile version was the starting point for the PGA app. 

Full Responsive

More and more travelers are booking on mobile. We developed a fully adaptive website to keep up and provide them with a better user experience. This mobile version was the starting point for the PGA app. 

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